WHAT IS CPA, CPC, CPM and CPL IN ONLINE ADVERTISEMENT

WHAT IS CPA, CPC, CPM and CPL IN ONLINE ADVERTISEMENT

Make money Himanshu Gurjar   11:41:00

A strong foundation helps you to achieve success in the longer run. It is crucial to know the basics of your trade.

Today, we will discuss basic terminologies used in online marketing to make money from it. Most of the advertising companies work by CPA, CPC, CPM and CPL advertisement. This post explains all about the above-used terms.

Common Terms in Online Marketing

CPM stand for cost per mille or cost per thousand. In simple words, you will be paid when the advertisement gets 1000 people or page views. In this method, a fixed rate is decided before the advertisement, and you get paid according to that.

CPC advertisement means cost per click. You will be paid when people will click your advertisement. The payout varies from few cents to few dollars. That’s how AdSenseand contextual advertisement works.   They place the relevant advertisement, and you will get paid when people click on them.

CPA advertisement is by far one of the best payout advertisement program. In this advertisement module, when visitors click on the advertisement and at the same time perform some action like buying an ebook, buy a game, play a game or sign up for some course. The price range from cents to some 2-3 figure on dollars. Affiliate marketing is an example of CPA advertisement.

CPL advertisement or cost per lead advertisement is almost similar to CPA advertisement, but, in this, users sign up for the newsletter or fill up a survey form. The payout is much better then CPC advertisement in this program.

You need to be very careful while selecting the right advertisement program for your blog. If you have a high traffic blog, I recommend you to place a CPM ads anywhere on the blog, like at the bottom of the page and make money out of it.

If you have a text based blog , placing the contextual advertisement at the right place will be beneficial for you.

CPA and CPL advertisement will depend on your niche or the kind of subscribers you have.

I hope this article helped you to understand the basic terms. In the next update, I will let you know about how you can make money online. So make sure you subscribe to MONEY TRICKS.

What is CTR (Click Through Rate) in Google Adsense?

What is CTR (Click Through Rate) in Google Adsense?

ADSENCE Himanshu Gurjar   13:38:00

In the world of Internet marketing, CTR matters a lot to Advertisers as well as to Publishers. Advertisers role is to create ad graphics or sales line, which should get more CTR and publishers role is to place the ad in such a way, which increases the CTR.

I have been seeing people asking about this question in many forums so this post will be helpful for many of my readers who are not aware of what is Click through rate?

From a Blogger/Publisher point of view, CTR is one of those factors that plays an important role in generating money and retaining the advertisers. If you fail to give enough click, your advertisers will run away. So, let’s dive into the world of CTR and understand what it is.

What is CTR?

CTR stands for Click Though rate. In simple words, it means the number of times an advertisement is clicked divided by the number of times advertisement, ad unit or the page containing advertisement is viewed.

It is the percentage of No of clicks on advertisement and number of page views.

• CTR = Number of clicks / Number of exposures.
• CTR% = Number of clicks * 100 / # of exposures

So in simple words, if you have an ad running and it’s seen by 100 people but got only 5 clicks, your CTR is 5%. Point to be noted here is that higher the percentage of CTR, the better advertisement you will get. So it’s advisable to place advertisements only at the places which are viewable and can be clicked easily.

Now, One of the most common questions is What is Good CTR or  I’m getting enough click on my Adsense but my revenue is very low.

Let me cut out the myth about Adsense CTR here, getting too many clicks on Adsense ads will never guarantee good income, the key here is to target ads which give good PPC (Pay Per Click). On such ads, even few clicks will yield more money than 100 clicks.

I will be coming up with more topics on Google Adsense to make your AdSense experience better.